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Analytics Event Schema

Schema of the various analytics events sent from CustomerGlu Programs

Wallet Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data": {
		"timestamp": "2022-07-11T09:16:48.917Z",
    "event_name": "wallet_interaction",
    "event_properties": {
        "pageName": "wallet",
        "action": "load_success"
    }
   }
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"wallet_interaction"
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"game"
action
enum
What action is being done like a copy, share, etc
"LOAD_SUCCESS"
user_id
string
User Identification.
Any String Value
​
Coupon Code Copy Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data":{
    "timestamp": "2022-07-11T13:12:37.729Z",
    "event_name": "coupon_code_interaction",
    "event_properties": {
        "page_name": "not_available",
        "action": "not_available",
        "game_name": "not_available",
        "value": "MW10KGDRV0",
        "campaign_id": "not_available",
        "reward_user_id": "not_available"
    }
   }
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"coupon_code_interaction"
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"game"
action
enum
What action is being done like a copy, share, etc
"OPEN_DEEPLINK"
game_name
enum
Reward experience name.
"gamechallenge"
campaign_id
string
This represents an instance of the campaign.
Any String Value
reward_user_id
string
This represents an instance of the reward.
Any String Value
user_id
string
User Identification.
Any String Value
​
CTA Button Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data":{
    "timestamp": "2022-07-11T06:05:45.043Z",
    "event_name": "cta_interaction",
    "event_properties": {
        "page_name": "reward_intro",
        "action": "PLAY",
        "campaign_id": "ba0ca2f3-4651-48ae-9f00-9f7229b45cd5",
        "component_name": "button",
        "reward_user_id": "2b2eb949-a521-4dbb-8c3a-f159f62928bc",
        "user_name": "not_available",
        "time_left": "not_available",
        "value": "Play Quiz"
    }
   }
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"cta_interaction"
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"game"
action
enum
What action is being done like a copy, share, etc
"OPEN_DEEPLINK"
campaign_id
string
This represents an instance of the campaign.
Any String Value
component_name
string
Name of component that is in use.
Any String Value
reward_user_id
string
This represents an instance of the reward.
Any String Value
user_name
string
Name of logged-in user
Any String Value
time_left
string
How many seconds users to answer
Any String Value
value
string
Text on CTA
Any String Value
user_id
string
User Identification.
Any String Value
​
Reward Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data":{
    "timestamp": "2022-05-27T04:46:51.878Z",
    "event_name": "reward_interaction",
    "event_properties": {
        "page_name": "reward",
        "action": "PLAYED", 
        "game_name": "spinthewheel",
        "state": "pristine",
        "campaign_id": "a1850915-ad4c-4b11-a093-e13d64362778",
        "reward_user_id": "4d36e9a7-913a-4fa6-9f31-0c96227bd77b",
        "user_id": "ba69a092-9d0f-4f14-99bc-393ddf1dbb66",
        "status": "redeemable-seen",
        "selected_slot_index": 2,
        "reward_name": "100 DotCoins",
        "reward_type": "points",
        "code": "XBDSA65",
        "reward_amount": 100,
        "details": {
            "campaignName": "Daily Reward"
        }
    }
   }
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"reward_interaction"
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"reward_intro"
action
enum
What action is being done like a copy, share, etc
"PLAY"
game_name
enum
Title of game.
"spinthewheel"
state
enum
Define the state of reward.
"pristine"
campaign_id
string
This represents an instance of the campaign.
Any String Value
status
enum
Describes the state of the coupon
"redeemable-unseen"
selected_slot_index
number
Reward slot index
Any Number Value
reward_name
string
Title of reward
Any String Value
reward_type
string
Define the type of reward as user coupon code, discount, etc
Any String Value
code
string
coupon code value
Any String Value
reward_amount
number
Amount of reward that is won by the user
Any Number Value
details
string
Details around reward.
Any String Value
campaignName
string
Tittle of the campaign.
Any String Value
user_id
string
User Identification.
Any String Value
​
Quiz Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data":{
    "timestamp": "2022-07-11T13:49:19.136Z",
    "event_name": "quiz_interaction",
    "event_properties": {
        "session_id": "0.6494546164134896",
        "page_name": "game",
        "action": "answer_question",
        "campaign_id": "ba0ca2f3-4651-48ae-9f00-9f7229b45cd5",
        "reward_user_id": "560cad42-d325-465a-8467-1fa0d4060572",
        "question_index": 1,
        "correct_answer": "All of the above",
        "user_answer": "All of the above",
        "is_correct": true,
        "time": "not_available"
    }
   }
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"quiz_interaction"
session_id
string
It would unique for every app launch.
Any String Value
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"game"
action
enum
What action is being done like a copy, share, etc
"OPEN_DEEPLINK"
campaign_id
string
This represents an instance of the campaign.
Any String Value
reward_user_id
number
This represents an instance of the reward.
Any Number Value
question_index
string
Denotes index number of questions in total questions.
Any String Value
correct_answer
string
Value of correct answers.
Any String Value
user_answer
string
The chosen by the user.
Any String Value
is_correct
boolean
Tells chosen answer is true or false
Any String Value
time
string
How many seconds users to answer
Any String Value
user_id
string
User Identification.
Any String Value
​
Program Interaction
{
  "user_id":"xyz",
   "eventName":"ANALYTICS",
   "data":{
    "timestamp": "2022-07-11T09:00:47.086Z",
    "event_name": "program_interaction",
    "event_properties": {
        "page_name": "program",
        "action": "load_success",
        "program_name": "gamechallenge",
        "campaign_id": "11c941dc-8bdb-4acd-964d-8f67012b64d2",
        "component_name": "not_available",
        "group_name": "not_available",
        "activity": "not_available"
    }
	}
}
FIELD
TYPE
DESCRIPTION
VALUES
timestamp
string
UTC timestamp of the event.
Any String Value
eventName
enum
Type of a particular event.
"ANALYTICS"
event_name
enum
Name of a particular event.
"program_interaction"
pageName
enum
(any string representing client web app screen name): values depend on client DEVs
"game"
action
enum
What action is being done like a copy, share, etc
"LOAD_SUCCESS"
program_name
enum
Name of a particular program
"gamechallenge"
campaign_id
string
This represents an instance of the campaign.
Any String Value
component_name
string
Name of component that is in use.
Any String Value
group_name
string
Activity group name.
Any String Value
activity
string
Name of activity or task.
Any String Value
user_id
string
User Identification.
Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"wallet_interaction"
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"game"
action	enum	What action is being done like a copy, share, etc	"LOAD_SUCCESS"
user_id	string	User Identification.	Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"coupon_code_interaction"
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"game"
action	enum	What action is being done like a copy, share, etc	"OPEN_DEEPLINK"
game_name	enum	Reward experience name.	"gamechallenge"
campaign_id	string	This represents an instance of the campaign.	Any String Value
reward_user_id	string	This represents an instance of the reward.	Any String Value
user_id	string	User Identification.	Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"cta_interaction"
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"game"
action	enum	What action is being done like a copy, share, etc	"OPEN_DEEPLINK"
campaign_id	string	This represents an instance of the campaign.	Any String Value
component_name	string	Name of component that is in use.	Any String Value
reward_user_id	string	This represents an instance of the reward.	Any String Value
user_name	string	Name of logged-in user	Any String Value
time_left	string	How many seconds users to answer	Any String Value
value	string	Text on CTA	Any String Value
user_id	string	User Identification.	Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"reward_interaction"
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"reward_intro"
action	enum	What action is being done like a copy, share, etc	"PLAY"
game_name	enum	Title of game.	"spinthewheel"
state	enum	Define the state of reward.	"pristine"
campaign_id	string	This represents an instance of the campaign.	Any String Value
status	enum	Describes the state of the coupon	"redeemable-unseen"
selected_slot_index	number	Reward slot index	Any Number Value
reward_name	string	Title of reward	Any String Value
reward_type	string	Define the type of reward as user coupon code, discount, etc	Any String Value
code	string	coupon code value	Any String Value
reward_amount	number	Amount of reward that is won by the user	Any Number Value
details	string	Details around reward.	Any String Value
campaignName	string	Tittle of the campaign.	Any String Value
user_id	string	User Identification.	Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"quiz_interaction"
session_id	string	It would unique for every app launch.	Any String Value
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"game"
action	enum	What action is being done like a copy, share, etc	"OPEN_DEEPLINK"
campaign_id	string	This represents an instance of the campaign.	Any String Value
reward_user_id	number	This represents an instance of the reward.	Any Number Value
question_index	string	Denotes index number of questions in total questions.	Any String Value
correct_answer	string	Value of correct answers.	Any String Value
user_answer	string	The chosen by the user.	Any String Value
is_correct	boolean	Tells chosen answer is true or false	Any String Value
time	string	How many seconds users to answer	Any String Value
user_id	string	User Identification.	Any String Value

FIELD	TYPE	DESCRIPTION	VALUES
timestamp	string	UTC timestamp of the event.	Any String Value
eventName	enum	Type of a particular event.	"ANALYTICS"
event_name	enum	Name of a particular event.	"program_interaction"
pageName	enum	(any string representing client web app screen name): values depend on client DEVs	"game"
action	enum	What action is being done like a copy, share, etc	"LOAD_SUCCESS"
program_name	enum	Name of a particular program	"gamechallenge"
campaign_id	string	This represents an instance of the campaign.	Any String Value
component_name	string	Name of component that is in use.	Any String Value
group_name	string	Activity group name.	Any String Value
activity	string	Name of activity or task.	Any String Value
user_id	string	User Identification.	Any String Value

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Analytics schema V4

Last modified 1yr ago

Analytics Event Schema

Wallet Interaction

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Coupon Code Copy Interaction

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CTA Button Interaction

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Reward Interaction

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Quiz Interaction

Program Interaction