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Send User Events to CustomerGlu

Various methods of sending user events to CustomerGlu for completion of activity based campaigns

Sending Events directly from Server

The following API can be used to send user events directly from your server
Sending events from server to server
To guarantee quick response times, request validations are done at a later stage in the pipeline.
Please ensure that all the required fields (marked with '*') are present in the request payload. Failure to do the same might result in the events not being processed inspite of a success response.


To send events from segment, set up a webhook for your destination.
Create a new Destination of type "Webhook"
Configure Webhook (Actions)
Select the source of data to be sent to CustomerGlu
Set up a name for the webhook
Add mapping to the Webhook
Select which events to Forward to CustomerGlu
Choose only the events which are required for Segmentation and completion of Activities in CustomerGlu campaigns.

Add test event

Load test event from source
Configure the webhook request mapping
  • Add the webhook endpoint
  • Select batch size as 1
  • Add your API Key in the headers with the key name "X-API-KEY"
  • Save the webhook
Sending events from moengage


In order to start sending events from MoEngage to CustomerGlu, MoEngage streams can be used. MoEngage documentation
Sending events from moengage


You can set up a webhook on CleverTap to forward specific user events to CustomerGlu.
Configure CustomerGlu Endpoint as a Webhook on Clevertap
Sending events from clevertap

Create and Launch a Webhook Campaign

  1. 1.
    Create a new Webhook Campaign
  1. 2.
    Select "Live Behavior" as the qualification Criteria
  1. 3.
    Select the already configured CustomerGlu Webhook Endpoint
  1. 4.
    Select the events that need to be passed to CustomerGlu
  1. 5.
    Configure the event names and properties that CustomerGlu will receive and expect for any segmentation/campaign related settings. Liquid Tags can be used for configuring the values.
Note: Please make sure that the resultant payload can be parsed as a valid JSON.


Configure CustomerGlu Endpoint as a Webhook on Webengage
Webengage allows setting up a webhook url, and forwards all the events to the same. The following url can be set up as the Webhook endpoint on your Webengage Dashboard.
Sending events from webengage
In order to enable webhooks from Webengage, the following inputs from your WebEngage Dashboard need to be added in the Integrations Page of CustomerGlu dashboard:
Your WebEngage account license code
MD5 Hex of the combination of your WebEngage license code and the Webhook Secret Key separated by :
MD5 Hex of <Your_Webengage_License_Code>:<Your_Webhook_Secret_Key> can be generated here