E-commerce

Data specification for applications in e-commerce industry

Overview

​Browsing Events​

Event

Description

​Homepage Viewed​

User viewed the home page

​Category Viewed​

User viewed the category page

​Sub-category Viewed​

User viewed the sub-category page

​Brand Viewed​

User viewed the brand page

​Product Viewed​

User viewed the product detail page

​Products Searched​

User searched for products

​Product List Viewed​

User viewed a product list

​Product List Filtered​

User filtered a product list

​Wishlist Viewed​

User viewed the wishlist

​Product Reviews Viewed​

User viewed product reviews/ratings

​Notification Inbox Viewed​

User viewed in-app notification inbox

​Promo Page Viewed​

User viewed promotions page

​Product Unavailable​

User viewed a Product which is unavailable

​Flash Sale Viewed​

User viewed the flash sale page

​Ordering Events​

Event

Description

​Product Added​

User added a product to their shopping cart

​Product Removed​

User removed a product from their shopping cart

​Cart Viewed​

User viewed their shopping cart

​Checkout Started​

User initiated the order process (a transaction is created)

​Checkout Step Viewed​

Fire this event whenever a checkout step is viewed.

​Checkout Step Completed​

User completed a checkout step

​Payment Info Entered​

User added payment information or selected previously saved payment method

​Order Status Viewed​

User viewed the order status

​Order Completed​

User completed the order

​Order Updated​

User updated the order

​Order Cancelled​

User cancelled the order

​Wishlisting Events​

Event

Description

​Product Added to Wishlist​

User added a product to the wish list

​Product Removed from Wishlist​

User removed a product from the wish list

​Sharing Events​

Action

Description

​Product Shared​

Shared a product with one or more friends

​Cart Shared​

Shared the cart with one or more friends

​Reviewing Events​

Event

Description

​Product Reviewed​

User reviewed a product

​Product Rated​

User added a product rating

​Promo Events​

Event

Description

​Promo Entered​

User entered a coupon on cart

​Promo Applied​

Coupon was applied on cart

​Promo Denied​

Coupon was denied from cart

​Promo Removed​

User removed a coupon from cart

​Wallet Events​

Event

Description

​Wallet Recharge Clicked​

User clicks on wallet recharge

​Payment Info Entered​

User entered payment information

​Wallet Recharged​

Wallet successfully recharged

​Wallet Amount Deducted​

Amount is deducted from wallet

​Wallet Amount Refunded​

Amount is refunded to wallet

​Wallet Promotion Added​

Promotion amount added to wallet

​Support Events​

Event

Description

​Support Contacted​

User contacted support

​Support Ticket Raised​

Support ticket raised for user

​Support Ticket Closed​

Support ticket closed for user

​User Contacted​

Support contacted user

​Support Status Checked​

User checked support ticket status

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